A Brief History

1886

William Fiedler founded Standard Candy in Detroit, Michigan.

He was a first-generation German immigrant who left Berlin for the American Dream in 1875.

2025

The family business begins its second life under the vision of William Zachary Fiedler as a creative agency and studio.

The sale of candy may have ended,

but the dream of refining taste continues.

We provide image-based, branding solutions and story crafting SERVICES.

Keeping your end consumer in mind, we CONFECT SOCIAL MEDIA AND MARKETING CAMPAIGNS & strategies, including web design and development.

At any point in the brand-building assembly line, our in-house production team produces photo, video, and graphic assets.

ZaCH FIEDLER

Founder, Principal Creative and Director

Zach is a California native who fell in love with the legendary cowboy sagas of Texas. He studied marketing and advertising at Southern Methodist University. While a student, he began to conceive the foundation that would become his studio. His interests grew as he moved to new states and discovered new stories.

While he started as a still photographer. He then expanded into narrative shorts and documentaries around the world. His portfolio showcases the dignity of work and the beauty of true craft. He pairs authentic subjects with intentional composition. As his client list turned into a waiting list, their needs grew as well. His vision is still clear:

to help real people share their passions and livelihoods.

Now, Zach calls Dallas home. Still, you might spot him at a rodeo in Montana or cruising in his ’67 Ford along the coast. He could be watching a bullfight in Seville or surfing in Mexico. An afternoon could slip away as he wanders in Rome. Or he might be writing his next film while living off $1 slices in New York. All those flights and passport stamps add up to one thing: he must understand the world to introduce your brand to it.